Relevant Work History
2022 - 2024
New York, NY
Creating industry-leading creative solutions to drive performance. Ideating and developing new onsite and email experiences in collaboration with clients to drive revenue.
Working closely with Analytics, Performance Strategy, and Client Success to leverage data for client performance improvement and design optimization.
Working cross-functionally to develop integrated campaign plans that leverage design assets across multiple channels such as email, MMS, and website.
Conducting a thorough analysis of user behavior, engaging with metrics, and applying A/B testing to iterate on design strategies to maximize effectiveness.
Managing a book of over 50 international and domestic brands, including luxury fashion, travel, publishing, and small family-owned businesses. Maintained their asset library and branding guidelines and ensured consistency across platforms.
Setting standards for art direction, creative quality, and design delivery while analyzing Wunderkind’s creative positioning against competitors.
Conducting discovery sessions with clients to gather requirements, define project scopes, and formulate design strategies that align with business objectives.
2019 - 2020
New York, NY
Interacted with customers and conveyed feedback to HQ through daily emails.
Helped to share a collaborative, motivating, and agile culture.
Assisted in leading a team of ten part-time associates, developed their sales and customer service skills by coaching in the moment, and supported them as they educated customers about the ThirdLove brand and products.
2012 - 2018
New York, NY
Designed a range of products that fit with the museum’s aesthetic. Directed development life-cycle, including concept design, artwork proofing, purchasing, and in-house rollout. Facilitated projects by communicating with stakeholders, meeting deadlines, and building external vendor relationships.
Added new revenue streams by introducing advanced online ticketing and custom color prints.
Managed department’s day-to-day operations to ensure all aspects ran smoothly and delivered high-quality experience bolstering the museum’s reputation and revenue.
Oversaw and mentored a team of thirty part-time staff and volunteers.
Education and Certificates
Pratt Institute
Bachelors of Fine Arts
Brooklyn, NY//Graduated 2009
Major in Fashion Design; Minor in History of Art
Pratt Circle of Excellence; 3.8 GPA
UX Design Certificate
Online//March 2021 - October 2021
Program designed to train learners
for Entry-level UX/UI Design jobs