This game is inserted into the client's website rather than displaying on top of it. The inline zone game can appear on any page. Assets are designed to match the client's holiday branding so that the game appears native to their site. Each day there is a new box to open with a unique offer available. The final step of the game reminds the customer to return the following day for a new deal. We found that the click rate for the inline zone game had a near 800% increase over to the top bar that we ran at the same time, despite the top bar having higher discounts offered.