Scratch and Win
Project Scope
By implementing design game-play such as scratch-offs into an existing system, we can target user intrinsic motivations so that they enjoy using it more. Inspired by the in store displays for Holiday 2024, I used the floral and ribbon assets provided by the client to create a game for the client's customers to win free gits and discounts. 50% of users will receive one of two free gifts to be added to their carts at checkout. The other 50% will win a discount on the contents of their cart.
Story Board
Step 1
The customer will be instructed to “scratch” the red box
Step 2
As the customer passes their cursor over the red box will begin to disappear and their offer will be revealed from behind.
Step 3
The customer will be prompted to enter their email address to receive their free gift with purchase.
Step 4
After the customer has entered their email address they will be encouraged to sign up for Fresh Rewards.
