User Interface and Visual Design Projects
From concept to launch — these projects are designed to adhere to brand guidelines and driven by performance data. Here is a selection of the gamified web experiences and emails campaigns I've designed and built.
Advent(ure) Calendar
For 12 days in a row, customers were encouraged to “open” another shoebox to reveal the daily holiday deal.
Chose Your Offer
Users select one of three destinations in Greece for a chance to win a vacation and free shipping on their next purchase.
Pick a Card
Users select one of three cards to flip over. Once flipped an incentive to purchase is revealed on the opposite side.
Complete the Puzzle
The user hovers their cursor, or presses their finger on the blank spaces in the crossword puzzle to review the missing letters.
Scratch and Win
The user draggers their cursor over the metallic box to "scratch" away the surface to revel and a free gift offer.
Email Campaigns
Designed with client's own assets and laid out for performance, these welcome abandonment emails drive revenue.